In 2012, the world met a blank-eyed, ice-cream-covered humanoid spooning itself on camera — and we’ve never looked at dessert the same way since. The ad, titled “This Is a Special Time”, was created by the now-defunct Little Baby’s Ice Cream, a Philadelphia-based brand known for its experimental flavours and even more experimental marketing.
Tag: viral marketing
Remembering the Million Dollar Homepage: The Internet’s Quirkiest Gold Rush
In 2005, a 21-year-old student named Alex Tew launched what would become one of the internet’s most iconic digital stunts: the Million Dollar Homepage. Selling 1 million pixels at $1 each, Tew offered advertisers tiny squares of online real estate — essentially a virtual billboard of clickable chaos.
